Was talking with the brother about Ratatouille, and how my initial rant was somewhat silly, if not accurate in its criticism; and the subject of The Incredibles came up. In an odd role reversal, it turns out that while I find the film mostly harmless, bro has serious objections, rant size objections about that film. I had similar thoughts, but it wasn’t until we spoke that I got a chance to think about it, and it turns out bro is right, there are two major problems with the underlying theme of the film; problems that echo the overarching problem with Brad Bird films.
Incredibles was hailed by critics for its unabashed political uncorrectness in celebrating people’s uniqueness versus the socialistic impulse to equalize everyone. It seemed like every single review I read all quoted the same one line: “If everyone is special, nobody is special.” Seems like a pretty courageous stand for individualism, no? Actually, no, it’s not. The real message here, and this is the same theme we find in Ratatouille, is that a few select people are Very Very Special, and the sooner the rest of you unimportant nobodies understands this and get out of the way, the happier we’ll all be. It’s a very Ann Ryand-ian message.
One of the great enduring myths of America is that everybody in fact is important. It’s why we tell ourselves that voting is important, and that every votes counts. It’s why the country’s identity is so closely tied to it’s history of democracy. The other great cultural myth is that anybody has the potential to be great with a bit of luck and lot of hard work. Carnagie, Jobs, Ford, Gates, Disney, and Lincoln; the great American myths aren’t about how these people were inherently better then their peers, it’s about how with a lot of hard work and a little luck, these nobodies pulled themselves up into greatness.
Who in the movie is the one person who tries, with cleverness, determination, and pluck, to rise above his limitations to achieve greatness? Why, the villian, of course! And how does he try to accomplish his transformation? By being smart and using technology, which makes him a bumbling clown, of course. Because if there’s one things Americans cannot stand, it’s an enduring faith that technology can solve all our problems. This is not the land where weekend duffers flock to titanium carbon fiber oversize golfclubs to overcome their high handicaps and golf like Tiger Woods. This is not the land of triple spring loaded $200 sneakers to run and jump like Kobe Bryant. This is not the land where enthusiam for new technology like the internet reached such a fever pitch that it lead to a 2 year stock market bubble. This is not the land of Blackberries and iPhones, Title IX and Equal Opportunity, computer animation and special effects, or going West to California to reinvent yourself. This is a simple land of low ambition and technological wariness, where only the special people are allowed to get ahead at the expense of the rest.
The none too subtle message of The Incredibles is that you are a fool for trying to be a better person than you are. You are a clown for using technology to overcome your physical limitations. And you are a villan for being smart and ambitious, and a dope if you actually work hard to boot. It is perhaps the most decidedly UnAmerican movie to be marketed towards children, and it’s a very funny message to be advanced by a company founded by Steve Jobs and distributed by a company founded by Walt Disney.